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Quick win of the week: “Selling” analytics
In the words of renowned management theorist Peter Drucker:
What gets measured gets managed.
In the real-time, uber-competitive online space, the success of a site (and likely YOU as a web analyst/online marketer) is dependent on the team’s ability to successfully do a few things quickly and effectively: optimize for search engine rank, generate online leads, boost [...]
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My two cents on “Promoted Tweets” – Twitter’s new paid search advertising program
The Twitter-verse and marketing world are abuzz right now regarding Twitter’s announcement this week of the start of Promoted Tweets, its new search advertising program. Tons of articles have been written on the topic just in the last two days, addressing not only the ins and outs of the program, but also raising questions as [...]
Posted at 12am on 4/15/10 | no comments; | Filed Under: Twitter, Web Marketing, online advertising, social media | read on